Customisable White-Label Car Auction Solutions for UK Dealers
Transform your dealership's sales process with PaddlUp’s white-label car auction software, specifically built for UK dealerships. Our platform allows you to create a fully branded auction site tailored to your business needs, giving you full control over the bidding experience.
Fully Customisable:
Tailor your online auctions to reflect your dealership's unique brand identity. From logos to auction design, your platform is yours to shape.
Efficient Auction Management:
Manage your inventory and bids seamlessly with dealer auction software that simplifies the entire auction process.
Scalable & Secure SaaS:
Our platform is built to scale, offering robust security features to ensure safe transactions between dealers and buyers.
Trusted by UK Dealers:
Join a network of UK dealerships that use our e-auction software to drive their business forward.
There's no need to build your own auction platform, we've done it for you!
A powerful, white label SaaS platform that empowers car dealers to operate fully-branded vehicle auctions efficiently and profitably. This state-of-the-art solution is tailored to meet the unique needs of automotive retailers, providing a seamless and user-friendly experience for both dealers and bidders.
Whether you’re looking to modernise your sales strategy, improve customer engagement, or expand your reach, PaddlUp’s White Label solution is your key to success.
Ready to elevate your dealership?
Start today with a customisable white-label auction platform that grows with your business.
A Dealer-Centric Auction Platform
UNLIMITED VEHICLE LISTINGS
Effortlessly manage all aspects of their auctions. From setting custom parameters to monitoring real-time performance, dealers have complete control over their auction experience.
COMPREHENSIVE ADMIN TOOLS
The platform's dealer-centric approach ensures a seamless and user-friendly experience that enables dealers to thrive in the competitive world of vehicle auctions.
TAILORED TO YOUR NEEDS
The platform's dealer-centric approach ensures a seamless and user-friendly experience that enables dealers to thrive in the competitive world of vehicle auctions.
Why PaddlUp WhiteLabel?
Paddlup's WhiteLabel auction platform is the game-changer you've been waiting for!
PaddlUp's whiteLabel auction platform empowers dealers of all sizes to ignite growth and maximise profits through a pioneering, fully-branded auction experience. empowering you to operate your own branded, cutting-edge vehicle auctions with seamless integration, powerful marketing tools, and a proven track record of success.
A Buyer-Friendly Experience
1. TRANSPARENT PRICING
A fixed buyer fee of just £198, providing transparency and affordability for bidders.
This competitive pricing structure encourages widespread participation, driving increased engagement and sales opportunities for dealers.
2. EASY REGISTRATION
Bidders register free of charge, making it more accessible and inviting for a broader range of customers.
This streamlined registration process helps dealers expand their buyer network and reach a wider pool of potential customers.
3. ENGAGING EXPERIENCE
Real-time bidding and wish list functionality create an engaging and interactive auction experience for buyers.
This level of interactivity and user-friendliness helps to build trust and loyalty among customers, leading to repeat business and increased sales.
Streamlined Setup and Management
Quick Onboarding
With a quick, straightforward onboarding process, dealers are up and running in minutes.
No lengthy setup or complex integrations required.
This fast deployment lets dealers quickly access platform benefits, seamlessly fitting into existing operations.
Whitelabeled Platform
A fully white-labeled solution, providing dealers with a dedicated subdomain that seamlessly integrates their branding.
This customisation empowers dealers to reinforce their brand identity and create a cohesive, professional experience for their customers.
Flexible Subscription
Built on a flexible monthly subscription model, our platform allows dealers to scale usage as their business grows.
This pay-as-you-go approach lets dealers adapt easily to market shifts, without the commitment of long-term contracts.
Seamless Integrations
DMS
Seamlessly integrates with existing Dealer Management Systems (DMS), allowing for a smooth and efficient data flow between the two platforms.
This integration ensures a streamlined workflow and eliminates the need for manual data entry, saving valuable time and resources.
CMS
Powerful CRM module enables dealers to manage all customer interactions, including chat, email, SMS, testimonials, and feedback, from a single, centralised platform.
This comprehensive solution helps dealers strengthen customer relationships and drive repeat business.
Social Media
Effortlessly connects with major social media platforms, empowering dealers to expand their reach and strengthen customer engagement.
This feature allows dealers to amplify their brand, attract new audiences, and cultivate lasting connections with their clients.
Continuous Innovation and Support
Regular Updates
Continuous innovation, with regular updates that introduce new features and enhancements to the platform.
This ensures dealers always have access to the latest tools and technologies, enabling them to stay ahead of the curve and adapt to evolving industry demands.
Comprehensive Support
Dealers can rely on the dedicated team, the creators of the platform, to provide comprehensive support and guidance.
This expertise and personalised assistance helps dealers navigate the platform with ease, maximising the benefits and unlocking its full potential.
Proven Track Record
With a proven track record in the automotive industry, the Paddlup team brings a wealth of experience and a deep understanding of the unique challenges and opportunities faced by car dealers.
This industry expertise is reflected in the platform's design and features, ensuring an effective solution.
Powerful Marketing Tools
Google Ads Integration
Integration with Google Ads enables dealers to create real-time, vehicle-specific PPC campaigns.
Ensuring their inventory is prominently displayed to a targeted audience of potential buyers. This powerful marketing tool helps dealers drive increased traffic and generate more sales leads.
Automated Advertising
Automated product and brand advertising features help dealers enhance their online visibility and reach..
By leveraging these tools, dealers can effectively market their inventory and brand to a wider audience, ultimately driving more engagement and sales opportunities.
Comprehensive Insights
Robust analytics and reporting capabilities provide dealers with valuable data-driven insights..
Make informed decisions and optimize their sales strategies. This level of visibility and transparency empowers dealers to stay ahead of the competition and maximize their return on investment.
A Customisable and Scalable Solution
Customisable Branding
Fully customise the Whitelabel platform to align with their unique branding and visual identity.
Ensuring a cohesive and professional experience for their customers.
Scalable Architecture
The scalable architecture allows the platform to accommodate growing stock and expanding customer bases.
A future-proof solution adapting to your dealerships evolving needs.
Flexible Deployment
Whether you're a small, independent dealership or a large, multi-location automotive group.
Flexibility and scalability, help you thrive in the competitive vehicle auction market.
Unlock the Power of Paddlup
INCREASED MARKET REACH
Connect with a vast network of eager buyers, expanding their customer base and unlocking new sales opportunities beyond traditional channels.
ENHANCED EFFICIENCY
Streamlined auction management tools to help you to optimise your inventory turnover, reduce days on sale, and improve overall operational efficiency.
STRENGTHENED BRAND IDENTITY
The built-in White-labeling capabilities allows you to reinforce your brand identity and reputation, creating a cohesive and professional experience for your customers.
Transform Your Dealership Today!
Who is WhiteLabel for?
White label is a self-branded platform for dealers who want to operate and promote their auction sales to their own audience, typically as an add-on to their traditional sales channels. Ideal for dealers who:
Want their own on-line auction.
Want to extend their brand with an additional sales channel.
Have excess stock commitments.
Use traditional auctions to dispose of stock.
Want to maximize profits.
Need to improve stock turn.
Need to get online quickly
Do not have thousands of £'s to build a new platform
How will my platform be branded?
Your company brand colours and logo are embedded in the platform, your company details including contact numbers and social media channels are incorporated.
You can choose whatever URL you like, we recommend using a subdomain, auction.[mydealer].co.uk for example, it entirely up to you. We look after all of this as part of your set-up by the way, all you need to do is supply your asset, let us know when URL you'd like and we do the rest!
How do I add stock?
Stock can be either added manually or via a bulk uploader. Manual entries are super quick to list with our vehicle data look-up tool. Each listing has its own management area, you can add write-ups, feature and spec details in addition to setting auction parameters and multiple images.
How do I manage my auctions?
Your admin panel enables you to make as many edits and updates to any listings you create.
Can I trade with other dealerships?
White label is a platform for your dealership to sell to external buyers. You can choose to sell "trade" vehicles, however anyone registered can bid, so you will need to ensure that trade listings are specifically marked as such. For dealers who want to sell to both the public and trade, we recommend Autonexus, with its national coverage for trade "reach".
My dealership is not in the UK
White label is a cloud-hosted platform and is available to dealerships worldwide. It's in-built bidder/buyer registration feature incorporates validity checks through a third-party gateway, contact us, and we'll be delighted to chat through your requirements.
Please note, certain county regulations may prevent online auctions.
Can I add a buyers fee?
There is a fixed buyer fee built into every listing, this is paid directly to PaddlUp when the hammer goes down, at the end of every auction. At just £198 inc VAT, regardless of the hammer price, the charge is the lowest in the market.
White label dealers can add a margin for additional sales revenue from their auction vehicles, collected at the end of the auction and transferred from PaddlUp, so no need far additional payment gateways or admin!
How long before my platform is ready?
Typically your white label platform will be live in 7 days, however, it may be quicker, this really depends on how soon your branding asset is available and your team completes their QA and training.
Are there any upfront fees?
There is a fixed fee for White label to include all custom branding, dealer set-up, and onboarding.
What are the ongoing costs?
Monthly subscriptions from just £99.
Is there a minimum contract?
There is NO minimum contract for White label users.
Are there any hidden charges?
NONE - there are NO HIDDEN CHARGES.
What's your next step?
Find out more
We'd love to hear from you
To help us make sure we connect you with the best matched specialist, please let us know which category best describes your dealership:
Units typically stocked:
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Discover How WhiteLabel Adds a New, Seamless Revenue Channel
Learn how WhiteLabel seamlessly integrates with your existing stock management, offering an easy-to-add sales channel that won’t disrupt your current operations.
Our white label experts, each with a dealership background, are here to answer any questions and share insights that align with your unique needs—no complex tech jargon, just real dealership know-how.
Book a demo today and explore how WhiteLabel can be the perfect partner for your business!
Car auction software, SaaS built from the ground up, purely for online buying, selling and trading, uncompromised by physical auction processes for the autotrade.
REGISTERED IN ENGLAND & WALES WITH COMPANY NUMBER: 12154651
REGISTERED OFFICE: 7/8 Avon Reach, Monkton Hill, Chippenham Wiltshire SN15 1EE
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