Revolutionise Your Dealer Auctions

Paddlup is a powerful, white label SaaS platform that empowers car dealers to operate their own fully-branded vehicle auctions efficiently and profitably. This state-of-the-art solution is tailored to meet the unique needs of automotive retailers, providing a seamless and user-friendly experience for both dealers and bidders.

A Dealer-Centric Auction Platform

Unlimited Vehicle Listings

Effortlessly manage all aspects of their auctions. From setting custom parameters to monitoring real-time performance, dealers have complete control over their auction experience.

Comprehensive Admin Tools

The platform's dealer-centric approach ensures a seamless and user-friendly experience that enables dealers to thrive in the competitive world of vehicle auctions.

Tailored to your needs

The platform's dealer-centric approach ensures a seamless and user-friendly experience that enables dealers to thrive in the competitive world of vehicle auctions.

Why PaddlUp White-Label?

PaddlUp's white-label auction platform empowers dealers of all sizes to ignite growth and maximize profits through a pioneering, fully-branded auction experience. Paddlup's white-label auction platform is the game-changer you've been waiting for, empowering you to operate your own branded, cutting-edge vehicle auctions with seamless integration, powerful marketing tools, and a proven track record of success.

A Buyer-Friendly Experience

1. Transparent Pricing

Paddlup offers a fixed buyer fee of just £198, providing transparency and affordability for bidders.

This competitive pricing structure encourages widespread participation, driving increased engagement and sales opportunities for dealers.

2. Easy Registration

Bidders can register on the Paddlup platform free of charge, making it more accessible and inviting for a broader range of customers.

This streamlined registration process helps dealers expand their buyer network and reach a wider pool of potential customers.

3. Engaging Experience

Paddlup's real-time bidding and wish list functionality create an engaging and interactive auction experience for buyers.

This level of interactivity and user-friendliness helps to build trust and loyalty among customers, leading to repeat business and increased sales.

Streamlined Setup and Management

Quick Onboarding

Paddlup's easy onboarding process allows dealers to get started in minutes, with no lengthy setup or complex integrations required.

This rapid deployment ensures dealers can begin leveraging the platform's benefits immediately, without disrupting their existing operations.

White-Labeled Platform

Paddlup offers a fully white-labeled solution, providing dealers with a dedicated subdomain that seamlessly integrates their branding.

This customisation empowers dealers to reinforce their brand identity and create a cohesive, professional experience for their customers.

Flexible Subscription

Paddlup operates on a monthly subscription model, offering dealers the flexibility to scale their usage as their business grows..

This pay-as-you-go approach ensures dealers can adapt to changing market conditions without being locked into long-term contracts.

Seamless Integrations


Paddlup seamlessly integrates with existing Dealer Management Systems (DMS), allowing for a smooth and efficient data flow between the two platforms.

This integration ensures a streamlined workflow and eliminates the need for manual data entry, saving dealers valuable time and resources.


Paddlup's powerful CRM module enables dealers to manage all customer interactions, including chat, email, SMS, testimonials, and feedback, from a single, centralized platform.

This comprehensive solution helps dealers strengthen customer relationships and drive repeat business.

Social Media

Paddlup seamlessly integrates with popular social media platforms, allowing dealers to amplify their marketing and customer engagement efforts.

This integration helps dealers reach a wider audience, build brand awareness, and foster deeper connections with their customers.

Continuous Innovation and Support

Regular Updates

Paddlup is committed to continuous innovation, with regular updates that introduce new features and enhancements to the platform.

This ensures dealers always have access to the latest tools and technologies, enabling them to stay ahead of the curve and adapt to evolving industry demands.

 Comprehensive Support

Dealers can rely on the dedicated Paddlup team, the creators of the platform, to provide comprehensive support and guidance.

This expertise and personalised assistance helps dealers navigate the platform with ease, maximising the benefits and unlocking its full potential.

Proven Track Record

With a proven track record in the automotive industry, the Paddlup team brings a wealth of experience and a deep understanding of the unique challenges and opportunities faced by car dealers.

This industry expertise is reflected in the platform's design and features, ensuring an effective solution.

Powerful Marketing Tools

Google Ads Integration

Paddlup's integration with Google Ads enables dealers to create real-time, vehicle-specific PPC campaigns.

Ensuring their inventory is prominently displayed to a targeted audience of potential buyers. This powerful marketing tool helps dealers drive increased traffic and generate more sales leads.

Automated Advertising

Paddlup's automated product and brand advertising features help dealers enhance their online visibility and reach..

By leveraging these tools, dealers can effectively market their inventory and brand to a wider audience, ultimately driving more engagement and sales opportunities.

Comprehensive Insights

Paddlup's robust analytics and reporting capabilities provide dealers with valuable data-driven insights..

Make informed decisions and optimize their sales strategies. This level of visibility and transparency empowers dealers to stay ahead of the competition and maximize their return on investment.

A Customisable and Scalable Solution

Customisable Branding

Dealers can fully customize the Paddlup platform to align with their unique branding and visual identity.

Ensuring a cohesive and professional experience for their customers.

Scalable Architecture

Paddlup's scalable architecture allows the platform to accommodate growing stock and expanding customer bases.

Ensuring a future-proof solution that can adapt to the evolving needs.

Flexible Deployment

Whether you're a small, independent dealership or a large, multi-location automotive group.

Flexibility and scalability, help you thrive in the competitive vehicle auction market.

Unlock the Power of Paddlup

Increased Market Reach

Paddlup connects car dealers with a vast network of eager buyers, expanding their customer base and unlocking new sales opportunities beyond traditional channels.

Enhanced Efficiency

Paddlup's streamlined auction management tools help dealers optimize their inventory turnover, reduce days on lot, and improve overall operational efficiency.

Strengthened Brand Identity

Paddlup's white-labeling capabilities allow dealers to reinforce their brand identity and reputation, creating a cohesive and professional experience for their customers.

Transform Your Dealership Today!

Who is white label for?

White label is a self-branded platform for dealers who want to operate and promote their auction sales to their own audience, typically as an add-on to their traditional sales channels. Ideal for dealers who:

Want their own on-line auction.

Want to extend their brand with an additional sales channel.

Have excess stock commitments.

Use traditional auctions to dispose of stock.

Want to maximize profits.

Need to improve stock turn.

Need to get online quickly

Do not have thousands of £'s to build a new platform

How will my platform be branded?

Your company brand colours and logo are embedded in the platform, your company details including contact numbers and social media channels are incorporated.

You can choose whatever URL you like, we recommend using a subdomain, auction.[mydealer] for example, it entirely up to you. We look after all of this as part of your set-up by the way, all you need to do is supply your asset, let us know when URL you'd like and we do the rest!

How do I add stock?

Stock can be either added manually or via a bulk uploader. Manual entries are super quick to list with our vehicle data look-up tool. Each listing has its own management area, you can add write-ups, feature and spec details in addition to setting auction parameters and multiple images.

How do I manage my auctions?

Your admin panel enables you to make as many edits and updates to any listings you create.

Can I trade with other dealerships?

White label is a platform for your dealership to sell to external buyers. You can choose to sell "trade" vehicles, however anyone registered can bid, so you will need to ensure that trade listings are specifically marked as such. For dealers who want to sell to both the public and trade, we recommend Autonexus, with its national coverage for trade "reach".

My dealership is not in the UK

White label is a cloud-hosted platform and is available to dealerships worldwide. It's in-built bidder/buyer registration feature incorporates validity checks through a third-party gateway, contact us, and we'll be delighted to chat through your requirements.

Please note, certain county regulations may prevent online auctions.

Can I add a buyers fee?

There is a fixed buyer fee built into every listing, this is paid directly to PaddlUp when the hammer goes down, at the end of every auction. At just £198 inc VAT, regardless of the hammer price, the charge is the lowest in the market.

White label dealers can add a margin for additional sales revenue from their auction vehicles, collected at the end of the auction and transferred from PaddlUp, so no need far additional payment gateways or admin!

How long before my platform is ready?

Typically your white label platform will be live in 7 days, however, it may be quicker, this really depends on how soon your branding asset is available and your team completes their QA and training.

Are there any upfront fees?

There is a fixed fee for White label to include all custom branding, dealer set-up, and onboarding.

What are the ongoing costs?

Monthly subscriptions from just £99.

Is there a minimum contract?

There is NO minimum contract for White label users.

Are there any hidden charges?


What's your next step?

Find out more

We'd love to hear from you

To help us make sure we connect you with the best matched specialist, please let us know which category best describes your dealership:

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Book a demo with one of our specialists who will be delighted to help you understand how you set up and administer your platform and answer any questions.

Rest assured, you won't be dealing with techies.

Our specialists come from dealership backgrounds and understand your needs perfectly! 😊

Car auction software, SaaS built from the ground up, purely for online buying, selling and trading, uncompromised by physical auction processes for the autotrade.

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