PaddlUp in attendance at the inaugural Salon Privé London

22nd April 2022

Salon Privé is hosting an event in heart of the UK capital for the first time so it seemed only natural for PaddlUp to make an appearance.

A Lancia display at the first ever Salon Prive London

Since its inception in 2006, Salon Privé has become a cornerstone of the automotive event scene and is now an integral part of the concours calendar. 2022 sees the event expand beyond the grounds of Blenheim Palace and its flagship event to a highly anticipated supplementary event hosted at the home of The Chelsea pensioners, The Royal Hospital Chelsea, London.


Naturally, the PaddlUp team felt it was important to have 'boots on the ground' to spread the message of the comprehensive supercar buying and selling service that we offer to high net worth individuals, day in, day out.


With Aston Martin, Bugatti, Ferrari, Lamborghini, Maserati, Porsche and Rolls-Royce all in attendance – many of whom revealing new models at the event – across three jam-packed days in Chelsea, Salon Privé London promises to be an event to remember.


The Ferrari activation featured stunning examples of a distinctive Tailor Made Roma, the mid-engined V12 two-seater hypercar Daytona SP3 and an 819bhp hybrid convertible 296 GTB.


Meanwhile, the Lamborghini offering had something for everyone with the last Lamborghini V-12-powered supercar, the Aventador Ultimae, two 5.2-litre V10 Huracán STO's, a raw and brutal Aventador SVJ as well as the practical and luxurious Urus all on display.


Elsewhere, an extremely unique and intriguing Rolls-Royce Ghost Black Badge was on show. Bugatti were also displaying what they had to offer in the shape of a £3.4 million limited edition Chiron Pur Sport among other examples.


These are just some of the eye-catching supercars and hypercars that Salon Privé London has to offer. Members of the PaddlUp team will continue to be on-hand for the remainder of the event with one eye on Blenheim Palace's August-September exhibition later in the year.